English is the most widely spoken language in the modern business scene and incidentally, competence in the same is a necessity regardless of whether your business functions in the physical world or in the virtual world. All online businesses target the global customer base and aim to cater to the needs of people across the world. Present and potential customers could be residents of any country and could be versed in different languages, so the only way to connect with them is through the use of a language that is popular and familiar. In the present scenario, it is safe to say that inhabitants of almost all developed and developing countries are equipped with at least basic English speaking skills. Most people using the Internet are at least pretty well versed in the language if not fluent. Consequently, the only way to interact with this customer base is through English and being able to speak it well will surely be a huge advantage.
Besides the need to interact with customers, knowledge of English is also necessary to run a proper website or blog. Online businesses are usually run through a website or social media platform and functioning in either of these platforms require at least basic English competence. Online entrepreneurs often need to recruit people from the Internet to work on their websites and blogs and also need to work with social media strategists and marketers to gain popularity. All of this requires a good command over English.
Hence, the fact that it would be nearly impossible to build a successful online business without English competence cannot be ignored.
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